International Volunteer Day 2013
International Volunteer Day (IV Day), held on 5 December, is organised each year internationally by the United Nations. The celebration is to acknowledge and congratulate all volunteers in communities for the work they do. This is a chance for volunteers to promote the contributions they make in our communities on a local, national and international level. Events and activities are organised by volunteer-involving organsations to promote the impact volunteers have on our society.
The theme for IV Day in 2013 is “Tumeke Koutou Maa!” which translates to “Thanks to Aotearoa’s Volunteers”. The Te Reo theme adds a national element that New Zealander’s can identify with. Volunteer-involving organisations use IV Day to promote volunteer campaigns and projects, to launch new initiatives and to award long-standing or committed volunteers. Volunteers and managers of volunteers are the backbone of our society and thanks to their dedication and commitment our communities are significantly stronger. IV Day promotes volunteering as a great opportunity to learn new skills, meet new people and to play a part in your community.
This project commissioned by Volunteering NZ, included a range of various advertising material as part of the resource kits they made available to volunteering organisations nationwide to help raise the awareness of the International Volunteer Day.
Logo & Identity Design
Volunteering NZ required an event-specific logo that would;
Incorporate the symbology of the Harakeke (New Zealand Flax) in their logo
Be similar to the National Volunteer Week and International Volunteer Managers Day logos I had created previously
Be in harmony with the selected whakatauki that encompassed the event
As a part of the resource toolkits and advertising for the celebration and for local organisations to use, Volunteering NZ required the following solutions;
Facebook cover banners
Volunteering NZ required a simple yet strong graphic for use throughout all the creative solutions and that would also draw on and add to what I had previously created for the National Volunteer Week and International Volunteer Managers Day.